The idea was born at Carlitos y Patricia some weeks before the celebration of the International Day of the Book, the 23rd of April of 2011 in Barcelona.
Why had the “Day of the Book” become the “Day of buying a book”?
Bearing this question in mind, an event in which everybody could participate, without taking into account if people had money or not to buy a book,1010 ways to Buy Without Money was created.
After this first event on the 23rd where 105 books where sold without money, we decided that this idea should be extended. Thus, 1010 Ways To Buy Without Money became an open initiative that could be held in any city, at any moment and with any objective.
Rather than raising a criticism upon the consuming system in which we live or offering an alternative based in exchange, 1010 Ways To Buy Without Money intends on making people think about the value of things.
Things are not for free. Whether we create something material or immaterial, like an idea, we always use resources, knowledge, time and effort.
Things can be bought without money. There is a non-monetary economic movement that some call “Invisible Capitalism” based on knowledge and in human relations. People from Butan call it Gross Domestic Happiness, and it is the economic index they use to measure their national wealth.
1010 Ways To Buy Without Money also invites us to think about our consumption habits by asking ourselves “Do I really need this?” before purchasing a product and remembering us that we cannot buy everything.
This is why there is a purchase limit of one product per person. Not all the prices are made to suit every pocket. For example, a book whose price is “Quit Smoking” can only be bought by someone who smokes. But if you cannot buy it, there is no need to worry, as there are many other alternatives.
Finally, since all the objects on sale are provided by donations, 1010 Ways To Buy Without Money promotes the re-use of our resources, sharing what we have and releasing us from those objects we do not use and that someone else is willing to have.
This Project has just started.We invite people, collectives, institutions, companies and brands to join this project and help us to spread the Without Money philosophy worldwide.